Using the best hashtags for Instagram 2025 will give you the maximum exposure to get more visibility, audience growth and engagement on this ever-popular social platform. Instagram has over 1 billion monthly active users, making it a targeted and targeted space for brands, influencers, and creators, but getting noticed is dependent on a smart hashtag strategy. 

After reviewing articles, I have put together an easy to usearticle to help you find a great selection of best hashtags for Instagram 2025. 

This article targets marketers and influencers and creators and has 13 hand-picked lists of hashtags useable for Instagram listed under H2 headings with a brief description, plus tips from the pros, and FAQs to make your Instagram tagging life simple. Let us dip our toes into this so that you can shine on Instagram!

Who is Using the Best Hashtags for Instagram 2025?

The intended audience for the best hashtags for Instagram 2025 consists of social media marketers, influencers, small businesses, and content creators. These users struggle to find hashtags that drive the most engagement, struggle with worrying about how many or if the tags are considered irrelevant, and want to remain ahead of trends. 

They want curated lists of tags, tools to conduct research, and strategies for gaining visibility. From fashion bloggers to a fitness brand, these users are looking to gain followers and convert their posts into opportunities.

General Hashtags for Broad Reach

These hashtags are very broad and encompass major topics, so they help create a successful reach to a broad target audience. They are very popular and very competitive, so ensure you use an appropriate niche tag with them.  

#love

#instagood

#photooftheday

#beautiful

#fashion

#happy

#cute

#tbt

#followme

#like4like

#picoftheday

#selfie

#summer

#friends

#instadaily

Hashtags for Fashion and Style

Fashion lovers use these hashtags to showcase outfits and trends. In this way they’re a good fit for both clothing brands and those whose posts are heavily driven by style (influencers, etc.).  

#fashionista

#style

#ootd

#fashionblogger

#streetstyle

#instafashion

#fashionweek

#outfitinspo

#fashiontrends

#designer

#runway

#styleinspo

#fashiondaily

#lookbook

#chic

Fitness and Wellness Hashtags

These hashtags are directed to audiences interested in health and fitness, often used by fitness brands, and for audiences with a focus on accepted concepts related to workouts or wellness.  

#fitnessmotivation

#workout

#gymlife

#fitfam

#healthylifestyle

#fitnessgoals

#workoutmotivation

#fitspiration

#healthy

#gymrat

#exercise

#wellness

#fitnessjourney

#getfit

#strong

Travel and Adventure Hashtags

Travel hashtags are a great way to establish interest-based or wanderlust audiences, and are a good fit for travel bloggers or tourism brands marketing a destination. 

#travel

#travelgram

#wanderlust

#travelphotography

#adventure

#vacation

#explore

#travelblogger

#instatravel

#journey

#destination

#traveltheworld

#globetrotter

#roadtrip

#travelinspo

Food and Culinary Hashtags

These hashtags are beneficial for foodies or restaurants allowing delicious food (dishes) to become the focal point and also showcase creativity involved in culinary experiences.

#foodie

#foodporn

#yummy

#foodstagram

#delicious

#instafood

#foodlover

#tasty

#homemade

#foodblogger

#eat

#cooking

#foodgasm

#recipe

#gourmet

Beauty and Skincare Hashtags

These hashtags are useful for beauty influencers and brands targeting people who love makeup and skincare routines.

#beauty

#makeup

#skincare

#beautyblogger

#makeupartist

#beautytips

#glowup

#skincareroutine

#makeuplover

#beautyaddict

#glam

#makeuptutorial

#beautyproducts

#skincareaddict

#flawless

Tech and Innovation Hashtags

These hashtags are made for technology enthusiasts and brands featuring gadgets, AI, and innovation targeting a tech-savvy audience. 

#tech

#technology

#innovation

#gadget

#techie

#future

#ai

#techtrends

#digital

#electronics

#smartphone

#techlover

#coding

#startups

#techno

Business and Entrepreneurship Hashtags

These hashtags are suitable for entrepreneurs and small businesses to promote their business and network with other professionals. 

#smallbusiness

#entrepreneur

#business

#startup

#businessowner

#entrepreneurship

#businesslife

#hustle

#success

#businessgrowth

#motivation

#businessstrategy

#entrepreneurmindset

#businessgoals

#workhard

Reels-Specific Hashtags for 2025

As of 2025, Reels take the crown of the top content on social media; these hashtags help people discover video content as per research published by Mention.com. 

#reelstrending

#instareels

#reelsinstagram

#reelvideo

#reelitfeelit

#reelsviral

#reelsofinstagram

#reelslover

#reeltrends

#instavideo

#reels2025

#reelcontent

#videocontent

#reelmagic

#reelsfun

Photography Hashtags

These hashtags are used by both enthusiasts and professionals of photography in order to share stunning imagery and connect with community of creatives.

#photography

#photo

#photographer

#instaphoto

#photoshoot

#portrait

#landscapephotography

#streetphotography

#photoart

#photogram

#capture

#photolovers

#instaphotography

#shotz

#click

Art and Creativity Hashtags

Artists and creatives use these tags to post their work, such as paintings to digital designs, to an artistic audience. 

#art

#artist

#artwork

#instaart

#creative

#drawing

#painting

#artistic

#illustration

#design

#artlover

#creativity

#artgallery

#digitalart

#artlife

Motivation and Inspiration Hashtags

These hashtags are helpful in inspiring and providing uplifting words, and are great for coaches, influencers and brands to share positive messages. 

#motivation

#inspiration

#mindset

#success

#quotes

#positivevibes

#inspire

#motivationalquotes

#lifequotes

#dreambig

#inspirational

#goals

#mindsetmatters

#positivity

#believe

Location-Based Hashtags for Local Reach

Location-specific hashtags, as Hootsuite points out, will allow businesses and creators to reach local audiences more effectively. 

#vancityeats

#nyclife

#londonvibes

#lafoodie

#miamibeach

#torontoeats

#sydneyfood

#parisstyle

#tokyotravel

#chicagolife

#dubaifashion

#bostonfood

#seattlecoffee

#austinlife

#mumbaiinstagrammers

Strategies to Maximize the Best Hashtags for Instagram 2025

To take advantage of the best hashtags for Instagram 2025 use these hashtags lists for a blended use strategy of hashtags. Use between 3 and 20 hashtags mixing popular and niche hashtags as  Later.com showed you with 18M post suggest using 20 to maximize potential reach. It is also important to stay relevant, and make sure the hashtags reflects just what you are posting, so you do not confuse the algorithm, as Podcastle.ai explains. You can use live hashtags in your captions and make it more powerful, or make your captions neat and put them in the very first comment as well. 

Later Hashtag Suggestion Tool and Hootsuite has a Hashtag Generator tool will help with research, while Instagram Insights that we learned about before will help recap how posts performed. Rotate hashtags, and or shadowban, and utilize hashtags in stories, Reels, and bios as well for additional reach. Other insights include Mention.com Reels specific hashtags and keeping on topic or aligned hashtags as shared at Shopify.

Adding Value for Your Instagram Growth

To address your needs, consider these enhancements for using the best hashtags for Instagram 2025:

Real-Time Trends: Track viral hashtags with tools like Metricool for timely content.

Personalized Tools: Use AI-driven platforms like Later for tailored hashtag suggestions.

Branded Hashtags: Create unique tags like #MyBrandStory to build community, as Adidas does with #ImpossibleIsNothing.

Algorithm Updates: Stay updated on Instagram’s 2025 changes, like the removal of hashtag following, per DesignRush.

Competitor Insights: Analyze competitors’ hashtags with Vaizle’s tools to refine your strategy.

 Pro Tips 

1. Test different hashtag counts and analyze performance with Instagram Insights to find what works best for your audience.
2. Save curated hashtag sets in a note app for quick access, rotating them weekly to keep your strategy fresh.

FAQs 

Q: How many hashtags should I use per post?

A: Use 3-20, depending on your goals. Fewer keep captions clean, while more can boost reach if relevant.

Q: Should I put hashtags in the caption or comments?

A: Captions give hashtags more algorithmic weight, but comments work for a cleaner look.

Q: How do I find hashtags for my niche?

A: Use Instagram’s search bar or tools like Later’s Hashtag Suggestion Tool to discover relevant, trending tags.

Conclusion

Hashtags for Instagram 2025 are your ultimate tool to upgrade your visibility and engagement.  A secret weapon if you will.  With 13 different lists in specific niches such as fashion, fitness, travel and more, you should be able to reach your target audience.  Make sure to use a combination of hashtags that are popular and specific, use 3-20 hashtags per post, and use research tools such as Later and Hootsuite to help you. 

You can also check out what is trending, create branded hashtags, and most importantly, measure the effectiveness of your hashtags for opportunity to grow. Once you incorporate these strategies, you will nothing but success with your Instagram in 2025.