Are hashtags effective on Snapchat? If you have been snapping photos, making stories, or attempting to create a brand, you may be asking yourself, where do hashtags fit into Snapchat? Unlike Instagram or X, where hashtags have a function that increases discoverability of the content, Snapchat operates a little differently. In this roughly 1300 word publication I am going to answer, 

Do hashtags work on Snapchat? by looking at the functional impact of hashtags on Snapchat, determining WHO is asking, and providing actionable strategies that you can use to leverage your presence. We will do this through looking at 13 sections, each containing 25 hashtags and a brief description of each hashtag. 

You will also discover how to use Snapchat’s tools like Geofilters and Spotlight whether you are an occasional user or a marketer. Overall I hope this SEO optimized user-friendly article will lead you to be more productive on Snapchat in 2025.

Understanding Hashtags on Snapchat

Do hashtags work on Snapchat? As someone who is accustomed to hashtag-heavy platforms, I originally thought hashtags on Snapchat could either be used to categorize content or allow for discovery. However, upon research, while hashtags are clickable, they do not have the same grouping effect as user snaps on Instagram; they merely filter news stories in the search bar. For example, if you type in #fashion, articles will be presented, not user-generated content. This clear elaboration of hashtags’ limited role in a 130 word section, begins to prepare you to adjust your expectation. Furthermore, Snapchat offers other methods besides hashtags; tools like Geofilters and Snap Map to discover content. Thus, Snapchat has a lesser reliance on hashtags in relation to discovery. 

Who’s Curious About Snapchat Hashtags?

The inquiry Do hashtags work on Snapchat? appeals to a wide range of users. Casual snapper to influencer to business, many people are wanting to know how to sort or find content, and casual users, who are familiar with hashtags on Instagram, are somewhat baffled by Snapchat’s approach. 

Also read this article: https://touchingtags.com/hashtags-work-on-instagram/

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The Limited Role of Hashtags

Hashtags on Snapchat are clickable, but do not link user content. Typing #music in the search bar filters news articles, not snaps. 

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Geofilters A Hashtag Alternative

Snapchat’s Geofilters, which allow creators to make custom filters for an event or location, like a wedding or a store, are essentially a location-based hashtag, making snaps findable within a geofence. This tool is a creative way of branding content and audience engagement. 

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The Paperclip Feature for Linking

The paperclip feature allows creators to attach links to their snaps, such as websites or articles. It is more unique than hashtags, and is a new way to share content without the discovery of hashtags.

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Spotlight: Where Hashtags Don’t Matter

Spotlight is Snapchat’s viral video feature, but hashtags are ineffective in spotlight videos. Instead, the Snapchat algorithm prioritizes trending lenses, sounds, and creativity.

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Why Users Add Hashtags Anyway

Some users add hashtags to their snaps for fun knowing that their use is different than other platforms.

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Comparing Snapchat to Other Platforms

Snapchat stands out from Edgerank platforms like Instagram or X because Snapchat doesn’t have hashtags that group content together.

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Overcoming Hashtag Confusion

Many users do not use hashtags on Snapchat because the exactness of the functionality is different from X and Instagram and may cause confusion. I recommend using Snapchat’s features such as Geofilters and the paperclip in snaps, instead!

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Boosting Visibility Without Hashtags

To extend your imprint on Snapchat, pay attention to Spotlight with trending lenses and make the most of time stamps 10 p.m. to 1 a.m..

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Addressing Hashtag Myths

Amidst the myths, is the often held belief that hashtags do anything to increase your visibility on Snapchat. In reality, hashtags only serve as refreshers for news in Snapchat.

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Future-Proofing Your Snapchat Strategy

Snapchat might grow, and perhaps hashtags will accompany it. But for now, you can utilize Geofilters, Spotlight, and vibrant images.

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Practical Tips for Snapchat Success

Use Geofilters for events and for sure you should be creative with Spotlight. When combined with timely posting and cross-promoted, you can win on Snapchat without being weighted down by hashtags.

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 Pro Tips 

1. Create a custom Geofilter for your next event to brand snaps and engage attendees. Use Snapchat’s on-demand tool for easy design.
2. Submit creative Spotlight videos with trending lenses and post late at night (10 p.m.–1 a.m.) to maximize views.

FAQs

Q: Do hashtags increase Snapchat Spotlight views?

A: No, Spotlight relies on trending lenses and sounds, not hashtags, for visibility.

Q: Can hashtags help me find user snaps?

A: Hashtags filter news stories, not user content. Try Snap Map or Geofilters for discovery.

Q: What’s a good hashtag alternative on Snapchat?

A: Geofilters tag snaps to locations or events, making them shareable and discoverable.

Conclusion

Do hashtags work in snapchat? Not in the traditional sense. They filter news, but do not group user-generated content like on Instagram or X. Snapchat has the best Geofilters, with Spotlight and the paperclip feature being unique ways to engage with audiences creatively. 

If you learn how to use these features efficiently; post at the right time and within reason; and stay creative, we believe that you will grow your Snapchat presence in 2025. Just embrace Snapchat’s authenticity, and your snaps will stand out!