How to make a hashtag that goes viral is a skill I have developed in order to diversify my social media reach in the fast-paced world of 2025. With billions of daily active users on social media platforms like Instagram, TikTok, and Twitter, a viral hashtag can transform visibility and engagement for a brand Will my  hashtag catch on (or not?!) How did I get my first viral hashtag? 

My research on the topic (including a variety of articles, videos, forums, and communities) has shown me some tried and true methods for how to make a hashtag go viral, including developing hashtags that are easy for users to remember, finding methods of words that work with hashtags, creating a hashtag that uses trending topics, as well as utilizing hashtag analytics. 

Who’s Chasing Viral Hashtags?

My target audience includes social media marketers, content creators, influencers, and small business owners who want to learn how to make a hashtag go viral. There are so many time demands on their day that they do not have time to research trends, there is a lot of competition digitally to stand out, they are unsure what truly drives virality, and they are unsure how to find niche relevant hashtags.

They want to find the quickest approaches, tried and tested approaches, platform specific strategies, tools for effective hashtag creation, and examples of real success. When you are explaining how to create a hashtag that you want people to pay attention to will help them get more visibility, engage the audiences and achieve their goal-specific outcomes like number of followers or whipping up campaigns in 2025.

Top General Hashtags for Virality

These broad hashtags boost visibility for any viral campaign.

#Viral

#SocialMedia

#Trending

#DigitalMarketing

#ContentMarketing

#SocialMediaMarketing

#ViralContent

#Marketing

#ContentStrategy

#DigitalStrategy

#MarketingTips

#SocialMediaTips

#ViralMarketing

#ContentCreation

#SocialMediaGrowth

#MarketingStrategy

#ViralCampaign

#ContentPromotion

#DigitalGrowth

#SocialMediaSuccess

#MarketingGoals

#ViralTrends

#SocialMediaEngagement

#ContentTrends

#Viral

Hashtags for Social Media Marketers

These tags target professionals aiming for viral campaigns.

#SocialMediaMarketer

#MarketingExpert

#DigitalMarketer

#SocialMediaStrategy

#MarketingStrategy

#DigitalMarketing

#SocialMediaPro

#MarketingTips

#SocialMediaTips

#DigitalStrategy

#MarketingPro

#SocialMediaExpert

#MarketingCampaign

#DigitalMarketingTips

#SocialMediaGrowth

#MarketingSuccess

#DigitalMarketingStrategy

#SocialMediaSuccess

#MarketingGoals

#DigitalMarketer

#SocialMediaTrends

#MarketingTrends

#DigitalMarketing

#SocialMediaCampaign

#Marketing

Hashtags for Content Creators

These tags promote creative content for viral potential.

#ContentCreator

#ContentMarketing

#ContentCreation

#CreatorCommunity

#ContentStrategy

#DigitalContent

#ContentCreators

#CreativeContent

#ContentIdeas

#ContentMarketingTips

#DigitalCreator

#ContentStrategy

#CreativeMarketing

#ContentForSocialMedia

#ContentGrowth

#CreatorLife

#ContentPromotion

#DigitalContentCreator

#ContentTrends

#CreativeStrategy

#ContentEngagement

#CreatorTips

#ContentSuccess

#ContentCommunity

#ContentViral

Hashtags for Influencers

These tags amplify influencer reach and virality.

#Influencer

#InfluencerMarketing

#SocialMediaInfluencer

#InfluencerLife

#InfluencerTips

#InfluencerStrategy

#InfluencerContent

#InfluencerGrowth

#InfluencerCommunity

#InfluencerMarketing

#InfluencerSuccess

#InfluencerTrends

#InfluencerStrategy

#InfluencerContent

#InfluencerGrowth

#InfluencerCommunity

#InfluencerTips

#InfluencerSuccess

#InfluencerViral

#InfluencerEngagement

#SocialMediaInfluencer

#InfluencerCampaign

#InfluencerPromotion

#InfluencerReach

#InfluencerGoals

Hashtags for Brands

These tags boost brand visibility for viral campaigns.

#BrandMarketing

#BrandStrategy

#BrandVisibility

#BrandCampaign

#BrandPromotion

#BrandContent

#BrandEngagement

#BrandGrowth

#BrandIdentity

#BrandMarketing

#BrandSuccess

#BrandCommunity

#BrandStrategy

#BrandPromotion

#BrandVisibility

#BrandContent

#BrandEngagement

#BrandGrowth

#BrandIdentity

#BrandSuccess

#BrandTips

#BrandBuilding

#BrandViral

#BrandTrends

#BrandCampaign

Hashtags for Instagram Virality

These tags optimize Instagram posts for viral reach.

#InstagramHashtag

#InstaViral

#InstagramMarketing

#InstaContent

#InstagramGrowth

#InstaStrategy

#InstagramTips

#InstaEngagement

#InstagramSuccess

#InstaTrends

#InstagramMarketing

#InstaViral

#InstagramContent

#InstaGrowth

#InstagramStrategy

#InstaEngagement

#InstagramSuccess

#InstaTips

#InstagramPromotion

#InstagramReach

#InstagramCommunity

#InstaCampaign

#InstagramViral

#InstaContentCreator

#InstagramTrends

Hashtags for TikTok Virality

These tags drive TikTok content to viral status.

#TikTokHashtag

#TikTokViral

#FYP

#TikTokChallenge

#TikTokTrends

#TikTokMarketing

#TikTokContent

#TikTokGrowth

#TikTokStrategy

#TikTokTips

#TikTokViral

#TikTokChallenge

#TikTokTrends

#TikTokMarketing

#TikTokContent

#TikTokGrowth

#TikTokStrategy

#TikTokSuccess

#TikTokEngagement

#TikTokCommunity

#TikTokPromotion

#TikTokReach

#TikTokCreator

#TikTokViralContent

#TikTokFun

Hashtags for Twitter Virality

These tags boost real-time engagement on Twitter.

#TwitterHashtag

#TwitterViral

#TwitterMarketing

#TwitterTrends

#TwitterContent

#TwitterStrategy

#TwitterTips

#TwitterGrowth

#TwitterEngagement

#TwitterSuccess

#TwitterViral

#TwitterMarketing

#TwitterTrends

#TwitterContent

#TwitterStrategy

#TwitterGrowth

#TwitterEngagement

#TwitterSuccess

#TwitterPromotion

#TwitterReach

#TwitterCommunity

#TwitterCampaign

#TwitterViralContent

#TwitterTips

#TwitterFun

Hashtags for Hashtag Challenges

These tags promote viral challenges across platforms.

#HashtagChallenge

#ViralChallenge

#ChallengeAccepted

#SocialMediaChallenge

#Challenge

#ViralChallenge

#ChallengeFun

#SocialMediaFun

#ChallengeTime

#EngagementChallenge

#CommunityChallenge

#ChallengeStrategy

#ViralChallengeContent

#ChallengeEngagement

#SocialMediaChallenge

#ChallengeSuccess

#ViralChallengeStrategy

#ChallengePromotion

#SocialMediaChallengeFun

#ChallengeGrowth

#ViralChallengeTrends

#ChallengeCommunity

#SocialMediaChallengeSuccess

#ChallengeViral

#ChallengeContent

Hashtags for Community Building

These tags foster community engagement with hashtags.

#CommunityBuilding

#SocialMediaCommunity

#CommunityEngagement

#SocialMediaConnections

#CommunityGrowth

#SocialMediaEngagement

#CommunityStrategy

#SocialMediaSuccess

#CommunityViral

#SocialMediaCommunity

#CommunityEngagement

#CommunityGrowth

#SocialMediaConnections

#CommunityStrategy

#SocialMediaEngagement

#CommunitySuccess

#SocialMediaCommunitySuccess

#CommunityViral

#CommunityBuilding

#SocialMediaCommunityTrends

#CommunityPromotion

#SocialMediaCommunityGrowth

#CommunityReach

#SocialMediaCommunityFun

#CommunityContent

Hashtags for Analytics Tracking

These tags focus on monitoring hashtag performance.

#SocialMediaAnalytics

#HashtagAnalytics

#Analytics

#MarketingAnalytics

#DataAnalytics

#SocialMediaData

#Analytics

#MarketingData

#SocialMediaTracking

#AnalyticsStrategy

#DataDriven

#SocialMediaMetrics

#AnalyticsGrowth

#MarketingMetrics

#SocialMediaInsights

#AnalyticsSuccess

#MarketingInsights

#SocialMediaAnalytics

#HashtagTracking

#DataStrategy

#SocialMediaData

#AnalyticsCommunity

#MarketingAnalytics

#HashtagPerformance

#SocialMediaTracking

Hashtags for Niche Virality

These tags target niche audiences for viral impact.

#FitnessGoals

#WorkoutInspo

#HealthyLiving

#StyleInspo

#FashionTrends

#OOTD

#FoodieLife

#VeganRecipes

#HealthyEats

#TechTrends

#Tech

#TravelInspo

#Travel

#BeautyTips

#Beauty

#HomeDecor

#DecorInspo

#Education

#LearnSomethingNew

#Business

#SustainableLiving

#EcoFriendly

#PetLovers

#CraftingCommunity

#ArtInspo

Hashtags for Emotional Triggers

These tags evoke emotions to drive viral engagement.

#LiveYourDream

#InspireOthers

#DreamBig

#MotivationMonday

#InspirationDaily

#FeelGoodVibes

#PositiveVibes

#ChaseYourDreams

#UpliftOthers

#Motivate

#InspireChange

#FeelTheLove

#Empowerment

#DreamChaser

#PositiveEnergy

#Inspiration

#MotivationNation

#FeelGood

#UpliftingContent

#EmpowerOthers

#DreamBigVibes

#Motivation

#InspireDaily

#PositiveVibesOnly

#EmotionalImpact

Strategies for Creating Viral Hashtags

I conduct trend research using specific tools, like Mentionlytics, to pinpoint what’s trending in my niche. Cool hashtag for example #MyBrand2025 but I ensure it is easy to remember and closely related to my brand.Then create emotional, further eye-catching content that people will want to share but typically I use videos or some type of graphic. I pay close attention to posting factors like timing, peak hours, current events and trends, or hashtags.

 I post relevant incentives and challenges for others, like #DanceWithUs2025. Influencing methods are to collaborate with micro-influencers, analyze analytics for each post to track performance and engagement, and if I need to retain momentum I choose to use sharing and collaborating

Pro Tips 

1. Test new hashtag combinations weekly and use analytics to identify top performers.
2. Engage with users posting your hashtag to build community and keep the momentum going.

FAQs

How many hashtags should I use for virality?

I use 3-5 on Instagram, 1-2 on Twitter, and 3-5 on TikTok to balance reach and relevance.

How do I know if my hashtag is going viral?

I track engagement and reach using tools like Mentionlytics or platform analytics.

Can any hashtag go viral?

No guarantee, but a catchy, relevant hashtag with compelling content has a strong chance.

Conclusion

Creating a hashtag that takes off in a hurry in 2025 involves the careful mix of creativity, strategy, and data-driven insights. I look at trends, I create memorable hashtags, create shareable content, and offer a channel for participation – whether it be a challenge to the public or a partnership with an influencer. Each platform has its own strategies. With Instagram you want to use 3-5 hashtags, with TikTok you’re doing #FYP, and with Twitter you can legitimately use 20 hashtags. 

I try to leverage unique methods no-one else does, like sentiment analysis, or building emotional triggers into the hashtags. I also consciously avoid fill up Instagram with hashtags (like 20 or 30), and I track the number of impressions I get and use my analytics to maximize results.