The most popular hashtags on Instagram in 2025 are essential to facilitating high visibility and engagement on the platform, which is home to more than 1 billion monthly active users. Hashtags allow users to categorize content and are possible entries for those who, given the chance, want to find related information, such as travel, fashion, and fitness. 

In 2025, Instagram’s algorithm will be fixing other forms of user engagement and figuring out how to get people to use the app more often and for longer periods. Using hashtags again to reach new audiences is such a simple, cultural fix .

In addition to all my research on web sources and communities, this has led to the creation of this guide, with the most useful hashtags for 2025, plus a few tips and techniques to use them wisely. 

Who Uses Hashtags on Instagram?

Hashtags on Instagram are used by a variety of people who are trying to expand their chances of being seen online. This could be someone in the lifestyle space such as a blogger or influencer, a social media manager for a brand account, a local business owner trying to sell a product, and many others who are trying to build a personal brand. 

Personally, I always found it difficult to find the correct hashtags, trying to follow trends that would become outdated swiftly, and avoiding hashtags that are too competitive and positioning my posts too far down in the feed, while also trying to engage with followers without being annoying. 

Why Hashtags on Instagram Are Crucial

Instagram hashtags organize posts by topic, and they allow your posts to be visible to anyone searching a topic on Instagram.

Also try this article: https://touchingtags.com/hashtags-for-instagram-reels/

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General Popular Hashtags

While these broad hashtags on Instagram will have large reach, they also have high competition. These general, broad hashtags work best for the initial visibility when you use niche hashtags too. 

#love

#instagood

#photooftheday

#fashion

#beautiful

#happy

#cute

#tbt

#follow

#picoftheday

#like

#instadaily

#instalike

#photography

#art

#nature

#travel

#style

#life

#selfie

#friends

#family

#food

#fitness

#music

Travel and Adventure Hashtags

Travel hashtags on Instagram connect my posts to travel obsessed audiences focused on wanderlust for vacation photos or travel related blogs.

#travel

#wanderlust

#adventure

#explore

#vacation

#travelgram

#travelphotography

#instatravel

#travelblogger

#trip

#explorepage

#traveling

#traveler

#travelbug

#traveldiaries

#travelpics

#travelmore

#travelingram

#travelinspo

#travelstyle

#traveladdict

#travelvibes

#travelgoals

#travelblog

#travelworld

Food and Culinary Hashtags

Food hashtags on Instagram are useful to share your food recipes or restaurant visits to food lovers and foodies.

#food

#foodie

#delicious

#yummy

#foodporn

#foodphotography

#instafood

#foodlover

#foodblogger

#cooking

#recipe

#foodstagram

#foodies

#foodpic

#foodgasm

#foodlove

#foodpics

#foodblog

#foodstyling

#foodinspo

#foodart

#foodpresentation

#foodphotographer

#foodiegram

#foodheaven

Fashion and Style Hashtags

Fashion hashtags are a great option when wanting to promote outfits and trends on Instagram, while also exposing your content to fashion followers and influencers.

#fashion

#style

#ootd

#fashionista

#trendy

#fashionblogger

#instafashion

#fashionweek

#fashionlover

#styleinspo

#fashionaddict

#fashionstyle

#fashiontrends

#fashiondesign

#fashionphotography

#fashionmodel

#fashionforward

#fashioninspo

#fashiondaily

#fashiondiaries

#fashiongoals

#fashionvibes

#fashionlook

#fashiontrend

#styleblogger

Fitness and Wellness Hashtags

Fitness hashtags are a great option because they allow you to be creative with sharing workouts or wellness information on Instagram, and also connect with health conscious communities.

#fitness

#gym

#workout

#health

#motivation

#fit

#fitlife

#fitnessmotivation

#gymlife

#healthyliving

#workoutmotivation

#fitnessjourney

#fitfam

#healthylifestyle

#workouthard

#fitnessgoals

#gymrat

#healthandfitness

#workoutlife

#fitnessaddict

#fitspo

#healthyeating

#workoutvideos

#fitnessmodel

#gymmotivation

Photography and Art Hashtags

Photography hashtags allow me to showcase creative work on Instagram and reach communities related to art and photography.

#photography

#photooftheday

#instaphoto

#photographer

#instapic

#photographylovers

#photo

#instagood

#picoftheday

#art

#photoshoot

#photographyislife

#photoart

#photographyeveryday

#photographysouls

#photographylover

#photoinspiration

#photographyaddict

#photographydaily

#photooftheweek

#artphotography

#photographycommunity

#photographylife

#photochallenge

#visualart

Business and Marketing Hashtags

Business hashtags are a useful way to promote products or increase brand awareness on Instagram and connect with entrepreneurs and marketers.

#business

#marketing

#entrepreneur

#smallbusiness

#entrepreneurship

#businessowner

#marketingtips

#smallbusinessowner

#businessideas

#marketingstrategy

#entrepreneurlife

#smallbusinesssupport

#businessgrowth

#marketingagency

#entrepreneurmindset

#smallbusinesscommunity

#businessdevelopment

#marketingdigital

#businesslife

#entrepreneurgoals

#businessstrategy

#marketingplan

#smallbusinesslove

#businessmotivation

#marketingideas

Beauty and Makeup Hashtags

Beauty hashtags are a way to share makeup looks or skincare routines on Instagram and connect with beauty followers.

#beauty

#makeup

#makeupartist

#beautytips

#makeuplover

#beautyblogger

#instabeauty

#makeupaddict

#beautycommunity

#makeuptutorial

#beautyguru

#makeupjunkie

#beautyproducts

#makeuplooks

#beautyinspo

#makeupgoals

#beautycare

#makeupvibes

#beautytrends

#makeupinspiration

#beautylovers

#makeupstyle

#beautyaddict

#makeupideas

#beautyblog

Pet and Animal Hashtags

Pet hashtags on Instagram are a fun way to share pet pics, find other pet owners and lovers and connect with the larger online pet community. 

#pet

#dog

#cat

#petstagram

#doglover

#catlover

#pets

#dogsofinstagram

#catsofinstagram

#petlovers

#doglife

#catlife

#petphotography

#doglove

#catlove

#petsofinstagram

#dogstagram

#catstagram

#petvibes

#doggy

#kitty

#petcare

#dogmom

#catmom

#petinspo

Lifestyle Hashtags

Lifestyle hashtags on Instagram are a little broader, incorporating everyday life and home décor, which generally appeal to a more broad and everyday audience. 

#lifestyle

#life

#inspiration

#homedecor

#living

#lifestyleblogger

#instalife

#lifestylephotography

#lifeisgood

#lifestylechange

#homeinspo

#lifestylegoals

#instalifestyle

#lifequotes

#lifestylevibes

#homedesign

#lifestyleinspo

#lifehacks

#lifestyleblog

#homevibes

#lifestyletrends

#lifeinspiration

#homeliving

#lifestyleaddict

#lifeandstyle

Trending and Viral Hashtags

Trending hashtags are also fun, and they capitalize on viral content or challenges, which helps your audience run into your content at its peak visibility and moment. 

#viral

#trending

#challenge

#fyp

#explorepage

#reels

#instareels

#trendingnow

#viralreels

#foryou

#trendingreels

#instachallenge

#viralvideos

#trendingvideo

#foryoupage

#reelsinstagram

#trendingcontent

#viralcontent

#instaviral

#trending2025

#reelsvideo

#viralpost

#trendingchallenge

#fypage

#instafyp

Best Practices for Hashtags

I always use about 5-10 hashtags, I mix them up to use both broad and niche hashtags. I place them either in the first comment (preferred) or at the very end of the post, I always make sure they are relevant to the picture I am posting, and I assess and analyze my performance with the Instagram insights to fine-tune my hashtag strategy.

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Tools for Finding Hashtags

To find trending hashtags on Instagram and analyze hashtag performance for ultimately better outcomes, I use Hootsuite, Mention, Later, All-Hashtag.com, and Metricool. 

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Innovative Hashtag Strategies

I utilize sentiment-based hashtags, reference monthly trends with Metricool, use their recommendation tool, and hop onto viral challenges to be timely with hashtags on Instagram. 

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Adding Value for Your Audience

I provide hashtag cheat sheets, experts tutorials on tools such as Hootsuite, case studies featuring brands and hashtag use, tips for including hashtag engagement in their communities, and guides using analytics to boost further engagement.

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Pro Tips

1. Test niche tags early to connect with engaged audiences before they’re oversaturated.
2. Check Instagram Insights weekly to refine your strategy based on performance data.

FAQs

Q. Which hashtags on Instagram are most likely to go viral?

I find that broad hashtags like #FYP, #ForYouPage, and #Viral boost overall visibility due to their widespread use. However, niche hashtags like #LifeHacks or #DanceChallenge attract specific, engaged audiences, increasing the chances of my posts going viral within targeted communities.

Q. What are some famous hashtags on Instagram?

Famous hashtags on Instagram include #love, #instagood, #photooftheday, #fashion, and #beautiful. These are widely used across various content types, driving massive visibility, but I pair them with niche tags to stand out in competitive feeds.

Q. How can I increase views on my Instagram posts?

To boost views, I create engaging content, use relevant hashtags on Instagram, and actively interact with my audience. I optimize posts for discoverability, experiment with Reels, collaborate with creators, and use Instagram Insights to refine my strategy based on what resonates most.

Conclusion

The most commonly used hashtags on Instagram in 2025, like #love, #instagood, or #photooftheday, help get your posts in front of more eyes and increase engagement on your posts! Using both more generalized hashtags and niche hashtags, like all of us do, I have done this by leveraging tools like Hootsuite and Metricool and following trends and I have increased my reach by thousands. 

No matter if you are a creator, marketer, or business owner, these hashtags on Instagram, in combination with smart strategies and analytics can help you ramp up your presence. Try using these hashtags today to engage with your audience and grow your Instagram account in 2025!