In this article volunteers, learn how to rock your Instagram Reels using hashtags to maximise reach in 2025. If you are a content creator, small business owner, or a marketer, navigating the attention grabbing landscape of Instagram can seem daunting.  Reels are an interactive way of showcasing bite sized, engaging videos to an audience that may have never seen your content before. 

And while Reels are designed to capture an audience’s attention and get your content pushed into the feed as a recommended video, hashtags are the means to getting new audiences to discover your Reels. 

I have scoured so many articles, blogs, and discussion boards written by people just like you to put wish to give you the latest and greatest strategies in using hashtags for Instagram Reels. This article is broken up into sections focused on your audience, pain points, proven strategies, unique insights, and actionable steps to improve the reach of your Reels. 

Why Hashtags Are Crucial for Instagram Reels in 2025

In 2025, leveraging hashtags for Instagram Reels is essential to increase the visibility of your content. In short, hashtags are digital signposts that tell Instagram’s algorithm where your videos belong and help them to show up on the Explore page or your specific hashtag feed.For instance, if you are sharing a Reel with the hashtag #FoodieReels people who share the same video passions like you may see your content from all around the world, even if they don’t follow you at that moment. Reels have become the organic growth feature for Instagram in 2025. 

Who Uses Hashtags for Reels?

Instagram Reels hashtags are used by content creators, small businesses, and marketers in areas like food, travel, fitness, and fashion to increase their audience. 

Also try this blog post: https://touchingtags.com/best-real-hashtags-for-instagram-reels/

#ContentCreators

#SmallBusiness

#SocialMediaMarketing

#FitnessInfluencer

#FoodieCreators

#FashionBloggers

#TravelCreators

#BeautyGurus

#BrandAwareness

#InfluencerMarketing

#BusinessGrowth

#CreativeContent

#SocialMediaStrategy

#GrowYourBrand

#DigitalCreators

#MarketingPros

#NicheContent

#BrandPromotion

#AudienceGrowth

#ContentStrategy

#SocialMediaGrowth

#CreatorCommunity

#BusinessReels

#InfluencerLife

#ContentMarketing

What Difficulties Do They Face?

Instagram can be difficult to stand out on because of limited organic reach from the algorithm and the large amount of content competing for viewer attention.

#AlgorithmChallenges

#OrganicReach

#ContentCompetition

#AudienceEngagement

#Discoverability

#SocialMediaHurdles

#EngagementStruggles

#BrandVisibility

#TrendAwareness

#ContentOverload

#ReachNewAudiences

#SocialMediaPainPoints

#EngagementIssues

#GrowYourReach

#ContentDiscoverability

#MarketingChallenges

#AudienceConnection

#SocialMediaGrowth

#ContentVisibility

#BrandStruggles

#EngageYourAudience

#DigitalChallenges

#ContentStrategy2025

#ReachYourAudience

#CommunityBuilding

How Hashtags Help with Discoverability

Instagram Reels hashtags allow your videos to be searchable, and they may show up on the Explore page or in the hashtag feed. 

#Discoverability

#ExplorePage

#ContentReach

#SearchableContent

#OrganicGrowth

#AudienceExpansion

#ReelsVisibility

#FindYourAudience

#ContentDiscovery

#ReachMorePeople

#SocialMediaReach

#GrowYourAudience

#ReelsExposure

#SearchOptimization

#AudienceDiscovery

#ContentSearch

#MarketingReach

#FindNewFollowers

#SocialMediaExposure

#ReelsDiscoverability

#ContentVisibility

#AudienceOutreach

#ReelsSearch

#SocialMediaDiscovery

#BrandReach

Why Use Hashtags?

Hashtags for Instagram Reels allows you to create engagement without cluttering your post with spammy comments.

#HashtagStrategy

#EngagementTips

#ReelsOptimization

#ContentStrategy

#MarketingEfficiency

#HashtagBestPractices

#PostEngagement

#SocialMediaHacks

#EffectiveHashtags

#ReelsPerformance

#ContentOptimization

#MarketingStrategy

#HashtagTips

#EngagementBoost

#ReelsHacks

#ContentPerformance

#SocialMediaTips

#HashtagEfficiency

#MarketingSuccess

#ReelsEngagement

#PostOptimization

#HashtagHacks

#ContentTips

#SocialMediaBestPractices

#EngagementStrategy

Mixing Broad and Niche Hashtags

Combine wider topics hashtagged like #Reels with specialty hashtags like #FitnessMotivation, to target both a wide audience and niche audience.

#PopularHashtags

#NicheHashtags

#BroadReach

#TargetedEngagement

#ReelsStrategy

#ContentMix

#AudienceTargeting

#SocialMediaBalance

#HashtagMix

#EngagementStrategy

#ContentReach

#NicheContent

#MarketingMix

#ReelsTargeting

#AudienceEngagement

#HashtagBalance

#ContentStrategy2025

#SocialMediaReach

#TargetedContent

#ReelsGrowth

#NicheMarketing

#HashtagTargeting

#ContentEngagement

#SocialMediaStrategy

#ReelsSuccess

Keeping Hashtags Relevant

Hashtags for Instagram Reels need to be relevant. A beauty Reel tagged with #SkincareTips targets beauty lovers, whereas an unrelated tag such as #Random will decrease engagement.

#RelevantHashtags

#ContentRelevance

#AudienceAlignment

#TargetedMarketing

#ReelsTargeting

#MarketingPrecision

#ContentAlignment

#HashtagRelevance

#AudienceFocus

#SocialMediaTargeting

#ContentFocus

#ReelsPrecision

#MarketingRelevance

#TargetedContent

#NicheEngagement

#HashtagAlignment

#ContentTargeting

#AudienceTargeting

#SocialMediaPrecision

#ReelsFocus

#MarketingFocus

#ContentPrecision

#HashtagStrategy

#EngageYourNiche

#ReelsEngagement

Leveraging Trending Hashtags

Using trending hashtags for Instagram Reels, like #ViralReels or #ReelsChallenge, may offer some temporary reach.  

#TrendingHashtags

#ReelsTrending

#ViralReels

#ReelsChallenge

#ContentTrends

#SocialMediaTrends

#TrendingContent

#ViralContent

#TrendyHashtags

#ReelsVibes

#SocialMediaVibes

#ContentVibes

#TrendingNow

#ReelsTrend

#ViralChallenges

#TrendyReels

#SocialMediaChallenges

#ContentChallenges

#ReelsBuzz

#TrendingVibes

#ViralTrends

#ReelsHot

#SocialMediaTrend

#ContentBuzz

#ReelsTrend2025

Building Community with Branded Hashtags

You should develop a branded hashtag, like #Yourbrandvibes, and start building a community and user-generated content. Branded hashtags for Instagram Reels, like #JustDoIt, create loyalty and keep your content memorable.

#BrandedHashtags

#BrandCommunity

#UserGeneratedContent

#BrandLoyalty

#ReelsBranding

#CommunityBuilding

#BrandVibes

#SocialMediaBranding

#ContentBranding

#ReelsCommunity

#BrandEngagement

#CommunityVibes

#SocialMediaLoyalty

#ContentLoyalty

#ReelsConnection

#BrandStrategy

#CommunityEngagement

#SocialMediaCommunity

#ContentEngagement

#ReelsLoyalty

#BrandConnection

#CommunityStrategy

#SocialMediaVibes

#ContentCommunity

#ReelsBranding2025

Placing Hashtags in Captions or Comments

You can use the hashtags for Instagram Reels directly in your captions for easy indexing or as comments for a tidy appearance.

#HashtagPlacement

#CaptionHashtags

#CommentHashtags

#ReelsClarity

#ContentPresentation

#HashtagStrategy

#PostClarity

#SocialMediaHacks

#ReelsOptimization

#ContentFlow

#HashtagFlow

#PostReadability

#SocialMediaClarity

#ContentVisibility

#ReelsHacks

#HashtagClarity

#ContentStyle

#SocialMediaStyle

#ReelsPresentation

#PostOptimization

#HashtagOptimization

#ContentReadability

#SocialMediaFlow

#ReelsStyle

#EngagementHacks

Tracking Hashtag Performance

When you track your hashtags for Instagram Reels, you will want to use either Instagram Insights (Part of the Instagram app) or tools like Hootsuite to assess your reach and engagement.

#HashtagAnalytics

#ReelsPerformance

#SocialMediaInsights

#ContentAnalytics

#EngagementMetrics

#HashtagTracking

#MarketingData

#ReelsAnalytics

#SocialMediaMetrics

#ContentPerformance

#HashtagMetrics

#MarketingInsights

#ReelsTracking

#EngagementData

#SocialMediaAnalytics

#ContentTracking

#HashtagPerformance

#MarketingAnalytics

#ReelsInsights

#SocialMediaResults

#ContentMetrics

#HashtagResults

#EngagementTracking

#ReelsData

#SocialMediaStrategy

Using Industry-Specific Hashtags

Not all hashtags for Instagram Reels will be relevant for you and your niche; a chef or baker should use #FoodReels as a hashtag for Reels, while a stylist or brand could use the hashtag #FashionReels. 

#IndustryHashtags

#NicheMarketing

#FoodReels

#FashionReels

#FitnessReels

#TravelReels

#BeautyReels

#NicheContent

#TargetedHashtags

#IndustryEngagement

#NicheAudience

#MarketingNiche

#ContentFocus

#ReelsTargeting

#IndustryContent

#NicheStrategy

#TargetedContent

#IndustryGrowth

#NicheEngagement

#ReelsNiche

#IndustryStrategy

#TargetedMarketing

#ContentTargeting

#NicheReach

#ReelsIndustry

Seasonal Hashtags for Timely Impact

Seasonal hashtags for Instagram Reels like #HolidayReels or #SummerVibes could increase visibility when people are most engaged.

#SeasonalHashtags

#HolidayReels

#SummerVibes

#WinterReels

#HolidayCampaigns

#SeasonalContent

#TimelyHashtags

#EventHashtags

#SeasonalMarketing

#ContentTiming

#ReelsCampaigns

#HolidayVibes

#SeasonalStrategy

#TimelyContent

#ReelsVibes

#HolidayEngagement

#SeasonalReach

#ContentTrends

#ReelsEvents

#HolidayStrategy

#SeasonalVibes

#TimelyReels

#ContentEngagement

#ReelsSeason

#HolidayContent

Avoiding Common Hashtag Mistakes

Use too many hashtags, irrelevant hashtags or spaces (e.g., #ReelsChallenge, not #Reels Challenge).

#HashtagMistakes

#ContentErrors

#SocialMediaErrors

#HashtagTips

#ReelsHacks

#MarketingErrors

#ContentStrategy

#EngagementPitfalls

#HashtagBestPractices

#SocialMediaHacks

#ReelsOptimization

#ContentMistakes

#MarketingTips

#HashtagStrategy

#EngagementHacks

#ReelsErrors

#ContentOptimization

#SocialMediaMistakes

#HashtagHacks

#MarketingBestPractices

#ReelsStrategy

#ContentTips

#EngagementStrategy

#SocialMediaTips

#AvoidMistakes

Pro Tips 

1. Test different hashtag combinations and use Instagram Insights to identify which ones drive the most likes, comments, and shares.
2. Pair trending tags with niche ones to balance broad reach with targeted engagement, ensuring relevance to your content.

FAQs

Do hashtags for Instagram Reels work in 2025?

Yes, hashtags increase discoverability, boosting reach by up to 43% when you use 3-10 relevant tags tailored to your content.

How many hashtags should I use on Instagram Reels?

Use 3-10 hashtags per Reel for optimal engagement. More than 10 can appear spammy and reduce interactions.

Should I put hashtags in captions or comments?

Both work. Captions index faster, but comments keep posts clean. Test both to see what boosts engagement for your audience.

Conclusion

Ensuring you are utilizing hashtags for Instagram Reels is a great way to extend your reach in 2025. My extensive research using web resources shows that using hashtags that fit the post, both broad and niche tags, and keeping current with trends, like #ViralReels will help you improve your reach. Branded hashtags can create a community, while seasonal hashtags provide a timely hook! 

Avoid some of the common mistakes such as over-tagging, the use of irrelevant tags, and use Instagram Insights (or other app) to measure your success. 

Regardless if you are a creator, business, or marketer, these options will help get your Reels in front of new audiences and see engagement! Start utilizing hashtags for Instagram Reels strategically today to stand out from the crowd in 2025.