In 2025, trending hashtags on Instagram could mean exponential visibility. As a content creator, I’ve searched through websites, sites to ask for help, and community forums to understand how trending hashtags on Instagram can help grow our audience. 

If it is #TravelReels or #FashionInspo, hashtags give our posts more visibility, connect us to communities, and get us onto the Explore page of Instagram. 

I am going to discuss how hashtags on Instagram increase engagement, how to look for hashtags, and ideas on maximizing our content. Are you ready to improve your Instagram?  I am excited to help!

Who Uses Trending Hashtags on Instagram?

I have identified four main groups who rely on trending hashtags on Instagram:

Content Creators: Bloggers, artists, and influencers like me use hashtags like #ArtLovers to reach niche audiences but struggle to stand out.

Marketers and Businesses: Brands use #ShopSmall to drive sales, often unsure which hashtags align with their goals.

Social Media Managers: They optimize campaigns with #MarketingTips but face challenges keeping up with trends.

Casual Users: Everyday Instagrammers want to join conversations like #MotivationMonday but need help finding relevant tags.

Why Trending Hashtags on Instagram Matter

On Instagram, trending hashtags are words or phrases that begin with the # sign, . Like #InstaGood, trending hashtags are a way to categorize your content, allowing it to be discovered, used to help engage new audiences, and help maintain relevance. In 2025, trending hashtags are one of the most important ways to engage new audiences.

#InstaVibes

#SocialMedia

#InstaGrowth

#HashtagPower

#InstaReels

#EngageIG

#ViralPost

#InstaTips

#GrowOnIG

#HashtagStrategy

#InstaFamous

#SocialBoost

#InstaTrends

#ReachMore

#InstaEngage

#HashtagMagic

#InstaSuccess

#ViralIG

#InstaConnect

#TrendyTags

Boosting Visibility with Trending Hashtags on Instagram

Trending hashtags on Instagram are a way to make your posts searchable, and included in Explore pages or hashtag feeds. For example, when I put hashtag #TravelReels, I could attract travel and adventure-seeking audiences, which increased my impressions (20%!) once I began posting with hashtags. 

#InstaExplore

#HashtagSearch

#InstaDiscover

#ExplorePage

#InstaReach

#HashtagVisibility

#InstaFind

#DiscoverIG

#HashtagExplore

#InstaImpressions

#SearchIG

#HashtagFind

#InstaSearch

#ExploreIG

#HashtagDiscover

#InstaVisibility

#FindOnIG

#HashtagImpressions

#InstaSearchable

#ExploreHashtags

Driving Engagement with Trending Hashtags on Instagram

I enjoy how trending hashtags on Instagram have a way of igniting engagement and interaction from audiences. When I use the hashtag #FitnessMotivation with my posts, it attracts likes and sometimes comments from fellow gym-goers.

Also follow this blog post: https://touchingtags.com/hashtag-meaning/

#InstaEngage

#HashtagLikes

#InstaComments

#EngageIG

#HashtagInteraction

#InstaLikes

#CommentIG

#HashtagEngage

#InstaShares

#EngagementIG

#HashtagComments

#InstaConnect

#LikesIG

#HashtagShares

#InstaInteraction

#EngageHashtags

#InstaEngagement

#HashtagConnect

#SharesIG

#InstaCommunity

Joining Trends with Hashtags on Instagram

Trending hashtags on Instagram are a way to hop on the viral wave of even smaller trends like #Veganuary to share plant-based recipes. Personally, I have been lucky and jumped on trends early too like #SummerVibes to increase my visibility or impressions. 

#ViralIG

#TrendyIG

#HashtagTrend

#InstaViral

#TrendOnIG

#HashtagViral

#InstaTrends

#ViralHashtags

#TrendyHashtags

#InstaBuzz

#HashtagWave

#ViralTrend

#InstaHot

#TrendIG

#HashtagBuzz

#InstaViralTrend

#TrendyVibes

#HashtagHot

#InstaWave

#ViralOnIG

Building Communities with Trending Hashtags on Instagram

Trending hashtags on Instagram relate you to specific follower groups, like #VanLife for someone who travels. 

#InstaCommunity

#HashtagCommunity

#ConnectIG

#InstaNetwork

#CommunityIG

#HashtagConnect

#InstaTogether

#NetworkIG

#HashtagNetwork

#InstaBond

#CommunityHashtags

#InstaCollaborate

#HashtagTogether

#InstaConnect

#BondIG

#HashtagCollaborate

#InstaUnity

#ConnectHashtags

#InstaGroup

#CommunityVibes

Branded Hashtags for Identity

Branded hashtags used on Instagram, like #WithGalaxy, allow for brands to establish a brand identity. I have seen brands, like Samsung use branded hashtags to participate in user generated content, and I believe that pushed brand loyalty. 

#BrandIG

#HashtagBrand

#InstaIdentity

#BrandedIG

#HashtagIdentity

#InstaBrand

#BrandHashtags

#InstaCampaign

#HashtagLoyalty

#InstaBranded

#BrandVibes

#HashtagCampaign

#InstaLoyalty

#BrandedHashtags

#InstaUnique

#HashtagBranded

#InstaStory

#BrandIdentity

#HashtagVibes

#InstaPromo

Optimal Use of Trending Hashtags on Instagram

I use about 3-5 trending hashtags on Instagram for each post, as Sprout Social cited. Using too many hashtags (more than 10) will create a spammy environment, and will reduce impressions by 15% instead of uses hashtags organically. 

#HashtagTips

#InstaStrategy

#SmartIG

#HashtagBest

#InstaClean

#OptimalIG

#HashtagWise

#InstaEffective

#BestIG

#HashtagClean

#InstaSmart

#WiseIG

#HashtagOptimal

#InstaBest

#CleanIG

#HashtagEffective

#InstaWise

#SmartHashtags

#InstaOptimal

#HashtagSmart

Tools for Finding Hashtags on Instagram

I use a tool like Hashtagify Hashtagify and Inflact Inflact.com to find hashtags on Instagram. 

#HashtagTools

#InstaTools

#AnalyticsIG

#HashtagFinder

#InstaTrends

#ToolsIG

#HashtagSearch

#InstaAnalytics

#FinderIG

#HashtagInsights

#InstaSearch

#TrendsIG

#HashtagAnalytics

#InstaFinder

#SearchIG

#HashtagTrend

#InstaInsights

#AnalyticsTools

#HashtagDiscovery

#InstaTrack

Measuring Success of Hashtags on Instagram

I also track hashtags on Instagram using my Instagram Insights so I can follow the hashtags that give me engagement. I also use the Instagram testing method between hashtags like #FitnessGoals and #WorkoutMotivation in order to provide legwork for my hashtags.

#InstaAnalytics

#HashtagTrack

#MetricsIG

#InstaPerformance

#HashtagSuccess

#AnalyticsIG

#TrackIG

#HashtagMetrics

#InstaSuccess

#PerformanceIG

#HashtagAnalytics

#InstaTrack

#MetricsHashtags

#InstaResults

#SuccessIG

#HashtagPerformance

#InstaData

#AnalyticsHashtags

#InstaMetrics

#HashtagResults

Addressing Algorithm Changes

Instagram’s 2025ruling to discontinue hashtag following sparked controversy, but hashtags on Instagram still enhance discoverability, according to Hootsuite. My strategy involves focusing on niche tags, i.e., #VeganEats, while also incorporating some more broadly popular hashtags (i.e., #InstaGood), to make my content relatable and curated for engaged audiences.

#InstaAlgorithm

#HashtagDebate

#AlgorithmIG

#HashtagTruth

#InstaFacts

#DebateIG

#HashtagValue

#InstaReality

#FactsIG

#HashtagLogic

#InstaDebate

#TruthIG

#HashtagFacts

#InstaValue

#LogicIG

#HashtagReality

#InstaTruth

#ValueIG

#HashtagAlgorithm

#InstaLogic

Unique Strategies for Hashtags on Instagram

I discovered unique approaches to hashtags on Instagram:

Mention.com offers 924 categorized hashtags for 2025, based on 37 million posts, making selection easy Mention.com.

Inflact’s AI Generator creates custom hashtags from images, streamlining the process Inflact.com.

Community Frustrations highlight the removal of the “recent” tab, pushing creators to use niche hashtags for visibility, as seen in community discussions.

#UniqueIG

#HashtagInnovate

#InstaUnique

#InnovateIG

#HashtagCustom

#InstaInnovate

#CustomIG

#HashtagNiche

#InstaCustom

#NicheIG

#HashtagUnique

#InstaNiche

#InnovateHashtags

#InstaSpecial

#UniqueHashtags

#InstaCreative

#HashtagCreative

#InstaInnovative

#CreativeIG

#HashtagSpecial

Adding Value for Instagram Users

To address audience needs, I suggest:

Real-Time Lists: Use tools like Mention for updated hashtag lists.

Case Studies: Learn from campaigns like #WithGalaxy for inspiration.

Branded Hashtags: Create tags like #MyBrandVibes to build community.

Algorithm Tips: Optimize captions with keywords alongside hashtags.

Authenticity: Use relevant tags to avoid spammy perceptions.

#InstaValue

#HashtagInspire

#ValueIG

#InstaInspire

#HashtagTips

#InstaGuide

#InspireIG

#HashtagValue

#InstaLearn

#GuideIG

#HashtagInspiration

#InstaTips

#LearnIG

#HashtagGuide

#InstaGrowthTips

#ValueHashtags

#InstaStrategyTips

#InspireHashtags

#InstaHelp

#GuideHashtags

Pro Tips 

1. Mix 3-5 trending hashtags on Instagram, like #InstaDaily, with niche tags like #VeganEats for targeted reach.
2. Use Instagram Insights to track which hashtags drive engagement, refining your strategy weekly.

FAQs 

How many trending hashtags on Instagram should I use?

Use 3-5 relevant hashtags to boost engagement without looking spammy, per Instagram’s recommendations.

Do trending hashtags on Instagram work in 2025?

Yes, they increase reach by 36% when relevant, despite algorithm changes, according to Mention.com.

Can trending hashtags on Instagram help my business?

Absolutely, tags like #ShopSmall attract targeted customers, driving brand awareness and sales.

Conclusion

Beginning on Instagram can be a struggle, but finding trending hashtags are the lifeblood of thriving on Instagram in 2025. They increase visibility, create engagement, grow communities (i.e. #FitnessMotivation, #BrandVibes) and are fast to create. I have advised creating 3-5 hashtags to optimise reach, using tools like Hashtagify to track trending hashtags, and to use niche hashtags to tap into engaged audiences. 

Regardless of the algorithm changes, hashtags on Instagram are a strong option for creators, marketers, and businesses. Test hashtags to see what works, calculate the metrics of the performance and see your posts take off. What are you going to do with hashtags? Post it and glow!