In 2025, trending hashtags are a non-negotiable in social media strategies. They’re a huge opportunity to increase visibility and personas on social media platforms Twitter, Instagram, and TikTok. As a content creator, marketer, or small business, I often have a challenge finding the correct hashtags to convert my audience and increase my visibility. In this 1300 word piece, 

I will provide the latest information on trending hashtags, who uses them, how often to use them, examples of uncommon strategies, and hopefully adding some value to your social media efforts. There is a ton of new data real estate for social media, tips that are easy to read, and SEO will help to increase your Google ranking.

Who Uses Trending Hashtags and Why?

I have observed that trending hashtags seem to engage a variety of users; social media marketers, content creators, influencers, small businesses, and casual users (students or hobbyists) are all using trending hashtags. Each of these user groups has their own goals to achieve, but they also have similar pain points. For example, trying to find hashtags that fit my content is a pain point for me, especially one that can change so fast, like trending hashtags. 

Marketers and businesses share this pain point, in addition they are looking purely for hashtags that optimize engagements on their post without looking spammy. Casual users simply want trending hashtags to fit into conversations or help their post gain visibility.

Why Trending Hashtags Matter

Trending hashtags let my posts be seen beyond my following, as they help me identify users whose interests align with mine, creating opportunities to interact with them, and hopefully they like, comment, and share my content across platforms.

Also try this article: https://touchingtags.com/hashtags-in-tweets/

#explorepage

#instadaily

#trendingnow

#reelsinstagram

#tiktoktrend

#for you

#viralreels

#instalike

#follow

#like

#popular

#photooftheday

#picoftheday

#trendy

#socialmedia

#engagement

#discover

#contentcreator

#influencer

#marketing

Types of Trending Hashtags

I use numerous types of hashtags so that I can maximize my reach. These types are trending, branded, niche, location-based, and community, all of which serve a specific purpose.

#trending2025

#mybrandvibes

#veganrecipes

#NYCeats

#BookLovers

#PetParents

#solotravel

#techgadgets

#fitnessjourney

#vancityeats

#londontravel

#foodlover

#styleinspo

#healthyliving

#artlover

#musiclover

#adventure

#wellness

#community

#local

Finding Trending Hashtags

To find trending hashtags, I use my own tools based on the platform, including searching for hashtags on the Instagram search option or looking at trending topics on X.  I also like using third-party tools to find trending hashtags like Mention and Hootsuite. 

#reelsviral

#tiktokfamous

#instafollow

#trendalert

#socialmediatips

#hashtag

#growth

#digitalmarketing

#instagrowth

#tiktoktips

#trends

#popculture

#currentevents

#news

#entertainment

#movies

#concerts

#sports

#fashiontrends

#beautytrends

Best Practices for Hashtags

I keep my hashtag usage limited to 3-5 hashtags that are relevant and place every hashtag in the caption or comment. By keeping the hashtags relevant and limited to a few options it allows me to keep a genuine tone in the caption or comment and not penalized by the algorithm.

#instamood

#tiktokdance

#reelsindia

#foryoupage

#instalove

#trendsetter

#content

#engagementboost

#socialstrategy

#marketingtips

#instagrammers

#tiktokcreator

#postoftheday

#like4like

#followme

#discoverunder5k

#smallbusiness

#creator

#strategy

#success

Instagram Hashtag Strategies

Instagram’s algorithm comes down to continuous use of relevant hashtags to increase visibility especially after they implemented the ban on following hashtags in December of 2024. I just about committed to using niche hashtags for better discoverability.

#instareels

#reelsitfeelit

#instafood

#travelgram

#fitnessmotivation

#fashionista

#beautyblogger

#lifestyleblog

#artwork

#musicvibes

#selfielove

#motivationalquotes

#foodphotography

#travelvibes

#fitlife

#styleblog

#makeuptutorial

#dailyinspo

#creative

#inspire

X Hashtag Trends

On X (Twitter), trending hashtags, like #3แซ่บxBKPP, are defined by live events and contemporaneous trending topics, events, people, etc. I use trending hashtags that make sense (in the moment) because they provide more of an opportunity to actively participate in engaging timely topical conversation in real time.

#GFRunTheWorldConcert

#ToxicTheMovie

#RamCharan𓃵

#บอยปกรณ์

#เอ๋พรทิพย์

#GameChanager

#AppleIntelligence

#newsupdate

#entertainmentnews

#trendingtopic

#event

#concertvibes

#movietime

#celeb

#culture

#globaltrends

#realtime

#xtrends

#viralpost

#hottopic

TikTok Hashtag Tips

I also use trending hashtags that if used on TikTok, it will be used regularly throughout challenges, like the generic #fyp hashtag. Similarly a hashtag trend may be only a hashtag # on an image or more recent with TikTok they may just plan to continue the visual trend without the hashtag. Ultimately,

#fypage

#tiktokviral

#dancechallenge

#tiktoktrend

#funnyvideos

#tiktokdance

#trendingvideo

#tiktokindia

#tiktokusa

#challenge

#duet

#tiktokfun

#viralsound

#tiktoklife

#trendingsound

#tiktokcreator

#foru

#tiktokmemes

#learnontiktok

#tiktokstyle

Tools for Hashtag Success

I still utilize tools on regular basis like Mention, Hootsuite, Later to find trending hashtags and analyze them which positions a lot of the time, my TAR.

#socialmediatools

#hashtaggenerator

#instamarketing

#tiktokgrowth

#analytics

#marketingtools

#growthhacking

#digitalstrategy

#contenttools

#socialmediahacks

#instainsights

#tiktokanalytics

#trends24

#mention

#hootsuite

#later

#inflact

#best hashtags

#socialmediaguru

#growfast

Niche Hashtag Ideas

Some niche hashtags, like #veganrecipes or #solotravel, give me the ability to target a more specific audience (market segment), thus, I ensure I am reaching the intended audience every time.

#plantbased

#veganlife

#solotraveler

#technews

#fitfam

#fashionblog

#beautytips

#lifestylevibes

#artgallery

#musicproduction

#foodblogger

#travelblog

#fitnessgoals

#styleinspiration

#makeupaddict

#healthyrecipes

#adventuretravel

#creativeminds

#musician

#foodies

Regional Hashtag Strategies

I utilize location-based hashtags, such as #NYCeats, when I am targeting local audiences, and this is something especially necessary for businesses that market to specific areas. 

#vancouverfoodie

#londoneats

#paristravel

#tokyofood

#miamivibes

#sydneyeats

#dubaifood

#torontotravel

#laeats

#bangkokfood

#localbusiness

#cityvibes

#travelusa

#foodieuk

#asiantrip

#europevibes

#australiatravel

#localfood

#citylife

#regionalevents

Boosting Engagement with Hashtags

In addition to local hashtags, I like the ability to use trending hashtags as a way to increase engagement, as they allow me to connect to engaged communities. I enjoy testing out combinations of all trending hashtags and seeing which work best for me. 

#communitylove

#engage

#instaconnect

#tiktokcommunity

#followback

#likeforlike

#socialvibes

#connect

#instaengage

#tiktokfam

#growtogether

#instafriends

#tiktoklove

#engagementtips

#socialgrowth

#communitybuilding

#instavibes

#tiktokvibes

#share

#interact

 Pro Tips 

1. Combine Strategically: Mix broad and niche tags to balance reach and relevance, ensuring my content appeals to both large and targeted audiences.
2. Analyze Performance: Use analytics tools to track which tags drive the most engagement, refining my strategy for better results.

FAQs 

Q. How many hashtags should I use per post?

I use 3-5 relevant tags to boost engagement without overwhelming my audience or appearing spammy.

Q. How do I find tags for my niche?

I explore platform search features and use tools like Mention or Hootsuite to discover niche-specific tags tailored to my content.

Q. Can too many tags hurt my post?

Yes, overusing irrelevant tags can make my post seem spammy, so I focus on a few high-quality, relevant ones.

Conclusion

So, by 2025, trending hashtags will be my secret weapon to attracting growth to my social media platforms. So long as I know I am targeting the right audience, employing best practices, specific to the platforms, and using the appropriate tools, like Mention, and Hootsuite to give them a fighting chance, my content will reach more people overall. 

Additionally, unique insights into how the platform changes the way it operates like Instagram’s adoption of hashtags in 2024 and X’s trending topics in real-time when we get to utilize them to their fullest potential. Regardless, using both types of hashtags allows me to connect to more closely connected communities. If you want to improve your engagement and grow your presence, start following these simple suggestions!