Hashtags are a great way to improve the visibility of pins on Pinterest, however in 2025 their value comes behind that of keywords. As a Pinterest user myself, I often find myself asking; are hashtags worth whatever value Pinterest gives to them, or can I just use keywords?Pinterest is a visual search engine, and singularly keywords are going to lead to long-term discoverability, hashtags are an added benefit, especially for new pins. 

After rigorous research across articles, blogs, forums and community discussions, 

I have put together this complete and optimized guide to answer if you can use hashtags in Pinterest, how they work, and how to get the most out of them. Whether you are a marketer, business owner, or creator, you can master the use of hashtags in Pinterest to take your strategy and audience targeting to the next level.

Why Hashtags Matter on Pinterest

Hashtags on Pinterest are used to categorize certain pins, which increases the visibility of new or trending pins exactly as it does on other social media platforms. Pinterest is a search engine based on keywords, where hashtags may help, especially for mobile users.Hashtags give me access to more targeted topics, like #DIYHomeDecor, so I can engage at a different level with niche audiences.

Research suggests that 2 – 5 relevant hashtags can boost a pin’s chance of being discovered while not over tagging it and giving it more of a spammy feel to readers. 

What Are Hashtags?

Hashtags categorize content, making it easier for users to find related posts.

Also follow this blog post: https://touchingtags.com/hashtag-highlands-ranch/

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How Hashtags Work on Pinterest

Hashtags in Pinterest add metadata, making pins searchable, especially on mobile.

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History of Hashtags on Pinterest

Pinterest introduced hashtags in 2017, but their role has since evolved.

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Are Hashtags Relevant Today?

Hashtags in Pinterest remain functional but secondary to keywords in 2025.

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Benefits of Using Hashtags

Hashtags in Pinterest boost initial visibility and target niche audiences.

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Best Practices for Hashtags

Use 2-5 relevant hashtags at the end of pin descriptions.

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Finding Effective Hashtags

Search Pinterest or use tools to find relevant hashtags.

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Hashtags vs. Keywords

Hashtags categorize, while keywords drive Pinterest’s search rankings.

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Hashtags in Board Descriptions

Hashtags in board descriptions enhance board discoverability.

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Avoiding Common Mistakes

Avoid overusing or irrelevant hashtags to maintain credibility.

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Success Stories

Brands boost pin reach with strategic hashtag use.

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Alternatives to Hashtags

Focus on keywords, visuals, and consistent pinning for better results.

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Staying Updated

Monitor Pinterest Trends and blogs for hashtag updates.

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Pro Tips

1. Explore Pinterest’s Trends tool to find popular keywords and adapt them into relevant hashtags.
2. Use Pinterest Analytics to track which hashtags drive engagement and refine your approach.

FAQs

Can I use hashtags on Pinterest in 2025?

Yes, hashtags are supported, but keywords are more effective for discoverability.

How many hashtags should I use per pin?

Use 2-5 relevant hashtags to avoid overwhelming your description.

Where should I place hashtags in pin descriptions?

Place hashtags at the end to keep the focus on your message.

Conclusion

Hashtags on Pinterest can help with pin visibility, however, they are secondary to keywords in 2025. I have found adding 2-5 hashtags that are relevant at the end of my descriptions increases the potential for initial discoverability, especially for mobile users. But the Pinterest algorithm is always going to prioritize keyword rich titles and descriptions for long term success. With hashtags, high quality visuals, compelling descriptions and daily pins, I maximize my exposure. Again, no matter if you are a marketer or creator, experiment with hashtags in Pinterest, analyze your performance through analytics, and keyword friendliness will win the day! Apply tips like these today to increase your presence on Pinterest and connect with your audience!