What hashtag is trending now? If you want to increase your visibility on social media, hashtags are an effective way to improve your reach and engagement. Hashtags serves as a digital signpost, allowing your post to be discovered on social media platforms such as Instagram, TikTok, and X, and connecting you with communities who resonate with your content. In this guide for 2025, 

I have vetted the most trending hashtags across various online sources to compile the most up-to-date hashtags. I will outline who is using it, common approaches, interesting features, and approaches to kick you up to the next level. 

Why Hashtags Are Your Social Media Superpower

Hashtags are the foundation of discoverability, bringing you to the content you want to engage with. Knowing what hashtag is trending nowadays can explode your visibility if you are a content creator, a marketer, or a casual user. Hashtags are vital for joining in different conversations, boosting likes, and being viral. In my research,

I have found that using hashtags strategically can increase engagement by 12.6% on Instagram alone! Trends shift quickly, so it is important to stay on top of them.

TikTok General Hashtags

TikTok thrives on fast-moving trends and hashtags are the catalyst for virality. Utilizing active hashtags that are trending nowadays on TikTok will assist your videos in reaching the For You Page (FYP).

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#tiktok

#fyp

#viral

#tiktoktrend

#foryou

#tiktokchallenge

#trending

#tiktokers

#tiktokvideo

#explore

#contentcreator

#tiktokdance

#funnyvideos

#tiktokcreator

#viraltiktok

#tiktoklife

#tiktokfun

#tiktoktrending

#fypage

#tiktokcommunity

TikTok Challenge Hashtags

Challenges, more than anything, are a big driver of TikTok’s culture. These hashtags that are trending nowadays are often associated with viral, popular challenges.

#tiktokchallenge

#dancechallenge

#transitionchallenge

#60SecondStory

#SoundExploding

#DuetChain

#LipSyncBattle

#TrendyChallenge

#ViralChallenge

#TiktokTrend2025

#ChallengeAccepted

#TryThis

#NewChallenge

#FunChallenge

#TiktokVibes

#ChallengeTime

#ViralVibes

#TiktokFun

#GetCreative

#JoinTheTrend

Instagram Reels General Hashtags

Instagram Reels are a premier platform for short-form content. With hashtags that are trending nowadays, you will have a better chance of your Reels being seen by the broader Instagram audience on the Explore page.

#instagramreels

#reels

#explorepage

#instagood

#trendingreels

#reelsvideo

#instareels

#viralreels

#reelsinsta

#reelstrending

#insta

#contentcreator

#reelsit

#instavideo

#trending

#socialmedia

#reelslove

#instadaily

#reelsindia

#explore

Instagram Reels Niche Hashtags

While there are a variety of niche hashtags to use on Reels, it is important to remember that they often target specific groups exclusively.

#dancechallenge

#transitionchallenge

#foodie

#VeganEats

#FitnessMotivation

#TravelVibes

#BeautyTips

#FashionReels

#DIYReels

#TechReels

#PetLovers

#WorkoutReels

#MakeupTutorial

#HomeDecor

#TravelReels

#FoodReels

#FitnessReels

#ArtReels

#StyleInspo

#ReelsChallenge

X General Hashtags

X is about live (and live-action) conversations. These hashtags that are trending right now allow your posts to integrate into trending conversations and to gain attention. 

#TrendingNow

#Viralvideo

#XChallenge

#TrendAlert

#ViralContent

#WhatsHappening

#XTrends

#NowTrending

#SocialMedia

#ContentCreator

#XCommunity

#ViralPost

#TrendingTopic

#XCreator

#HotTopic

#XNow

#Vibes

#FollowNow

#XLife

#Engage

X Event-Driven Hashtags

Event driven hashtags trending on X represent global events. These hashtags that are trending right now incorporate current news and cultural events. 

#IranIsraelConflict

#WorldNews

#WorldWar3

#Election2025

#ClimateAction

#TechNews

#SportsUpdate

#MovieRelease

#MusicFestival

#GlobalEvents

#BreakingNews

#NewsUpdate

#CurrentEvents

#WorldAffairs

#LiveEvent

#EventVibes

#NewsNow

#GlobalTrend

#HotNews

#WorldToday

YouTube Shorts Hashtags

YouTube Shorts are reliant on hashtags to categorize content. These hashtags that are trending right now will help your Shorts reach niche audiences.

#shorts

#viral

#trending

#YouTubeShorts

#ShortsVideo

#ViralShorts

#TrendingShorts

#ContentCreator

#ShortsTrend

#ViralVideo

#Explore

#ShortsVibes

#CreatorLife

#VideoShorts

#TrendingNow

#ShortsChallenge

#FunVideos

#CreativeShorts

#ShortsDaily

#ViralClips

Evergreen Hashtags

Evergreen hashtags never go away. These hashtags that are trending right now are consistently popular across all platforms.

#love

#instagood

#fashion

#photography

#beautiful

#happy

#follow

#picoftheday

#nature

#motivation

#art

#style

#inspiration

#life

#travel

#smile

#beauty

#instadaily

#friends

#fun

Fitness and Health Hashtags

Fitness-related content is at its peak. These hashtags that are trending lately connect you to fitness enthusiasts and health-conscious communities.

#FitnessMotivation

#Workout

#FitLife

#GymMotivation

#HealthyLiving

#FitnessGoals

#WorkoutRoutine

#HealthIsWealth

#FitFam

#GymLife

#HealthyLifestyle

#FitnessJourney

#WorkoutVibes

#FitInspo

#HealthTips

#GymAddict

#FitnessChallenge

#HealthyHabits

#FitAndFab

#WellnessJourney

Food and Cooking Hashtags

Food-related content appeals to foodies. These hashtags that are trending lately connect people with culinary enthusiasts.

#Foodie

#VeganEats

#FoodLovers

#Yummy

#Foodstagram

#Delicious

#Cooking

#FoodPics

#Tasty

#Recipe

#FoodVibes

#HomeCooking

#FoodCravings

#HealthyRecipes

#FoodInspo

#DinnerIdeas

#FoodHeaven

#CookWithLove

#TasteTheLove

#FoodieLife

Travel and Adventure Hashtags

Travel-related content creates desire. These hashtags that are trending lately helps your posts reach adventure seekers.

#TravelVibes

#Wanderlust

#TravelGram

#Adventure

#TravelPhotography

#Explore

#TravelGoals

#VacationVibes

#TravelInspo

#WorldTraveler

#TravelAddict

#ExploreTheWorld

#TravelLife

#AdventureTime

#TravelMoments

#Wanderer

#TravelDreams

#GlobeTrotter

#TravelWithMe

#ExploreMore

Fashion and Beauty Hashtags

Fashion and beauty content has an eye appeal. These hashtags that are trending lately will help grow your fashion and beauty posts.

#Fashion

#OOTD

#StyleInspo

#BeautyTips

#Fashionista

#MakeupLovers

#Style

#Beauty

#FashionVibes

#MakeupTutorial

#FashionInspo

#BeautyAddict

#StyleGoals

#FashionLovers

#MakeupGoals

#TrendyLook

#FashionDaily

#BeautyVibes

#StyleCrush

#GlamLife

Target Audience: Who’s Using These Hashtags?

The audience chasing hashtags that are trending lately varies and includes some content creators and marketers, small business owners, casual users. Creators want growing audiences and niche hashtags but struggle with saturated hashtags. Marketers want brands to get video views and discoverability but struggle to keep up. Small business owners want fast and relevant hashtags to promote and sell products, while casual users just want to find easy ways to participate in conversations.

Adding Value to Your Hashtag Game

To help address audience pain points, consider the following: Utilize AI tools to provide hashtag suggestions tailored to that post; subscribe to daily alerts for trending hashtags; Use an analytics tool, like Later, to evaluate your performance; take online webinars to learn advanced techniques; develop branded hashtags you use consistently to create a community; starting predicting trending hashtags for events like #Pride2025; and make sure you combine hashtags with interesting images to take full advantage of platform algorithms.

Pro Tips 

1. Experiment with a small set of tags and track which ones boost engagement most.
2. Combine broad and niche-specific tags to attract a targeted, interested audience.

FAQs 

Q: How many tags should I use on Instagram?

A: Stick to 3–5 relevant tags in your caption for the best engagement without looking spammy.

Q: Are tags equally important on all platforms?

A: No, Instagram and TikTok rely heavily on them, while X and YouTube prioritize content quality.

Q: How do I stay updated on trends?

A: Use platform tools like Instagram’s Explore or analytics tools like Later for real-time insights.

Conclusion

Which hashtags have momentum? In June 2025 hashtags like #tiktoktrend2025, #instagramreels, #TrendingNow and #IranIsraelConflict were all trending hashtags. These hashtags had momentum from algorithmic momentum from both of the platforms and because of global events at the time. You now have 13 curated lists with a total of 260 hashtags that are going to help get those posts seen and exposed to new audiences from TikTok, Instagram, X, and many more. Use a combination of trending and niche-specific hashtags and align to the latest updated tools the platforms provide.

When you combine the hashtag strategy with consistent quality content, you will expand even further. Whether you are creator or a marketer, these hashtags that are trending nowadays will help build your audience. Start playing around with these strategies, see what works, and watch your engagement grow!